课外培训滑铁卢,“空中课堂”翻身仗:聚焦在线教育的新活法

来源:互联网 阅读:- 发布:2020-04-08 06:12:23
课外培训滑铁卢,“空中课堂”翻身仗:聚焦在线教育的新活法


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之江凤凰2020DEKAIPIANYOUDIANNAN。

XINXINGGUANZHUANGBINGDUDEBAOFAHECHIXUMANYANRANGMEIGEZHONGGUORENDOUCHUZAIKONGHUANGHEBUANZHONG。


MIANDUIYIQING,HULIANWANGGONGSILVXIANKAIQILEYUANGONGZIWOGELI,ZAIJIAYUANCHENGBANGONGDEMOSHI。

WEIZUDUANYIQINGXIANGXIAOYUANMANYAN,JIAOYUBUYEZAI1YUE29RIXIAFALECHUNJIXUEQIYANQIKAIXUEDETONGZHI。

之江凤凰XIANXIAJIGOUTINGKE,XUESHENGDEXUEXIXUQIUBUJIAN,ZHEIWUYIJIEJUELEZAIXIANJIAOYUDEZUIDARUANLEI。

BANSUIZHEYIQINGDEBUDUANYANHUA,ZAIXIANJIAOYUYESUIZHISHUIZHANGCHUANGAO,JIHUSUOYOUJIAOYUJIGOUHUOPINGTAIDOUXUANZECHENREDATIE,PUTIANGAIDIDEKAIQIXIANSHANGMIANFEIKECHENGDETUIGUANG,ALI、TENGXUN、ZIJIETIAODONGDENGHULIANWANGJUTOUDEJIAOYUYEWUXIANYEJINSUIQISHANG。

但时艰之下,在线教育的这场翻身仗会打得怎么样?


课外培训滑铁卢,“空中课堂”翻身仗:聚焦在线教育的新活法


线下教培遭遇寒流,在线教育免费送课


“ZHEICHANGYIQING,JIXINDONGFANGDAILAILEYANJUNKAOYAN,XINDONGFANGDIMIANKETANGQUANMIANTINGKE。SHANGBAIWANHANJIABANDEXUESHENGMIANLINBUNENGSHANGKEDEJUMIAN。”

之江凤凰XINDONGFANGCHUANGSHIRENYUMINHONGJINQIBIAOSHI,RUGUOXINDONGFANGQUANBUTINGKETUIFEI,JIUZHINENGGUANMENLE,QIBAWANMINGYUANGONGDESHENGJILIKEJIUCHENGLEWENTI。

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与此相对应的是,在线教育似乎迎来了新的契机。

2020NIANCHUNJIEDEQIAN3GEJIAOYIRI,GUSHIYIPIANAIHONG,DAPANBAODIEJIN8%,3188ZHIGUPIAODIETING,ZAIXIANJIAOYUGAILVGUQUEYILULINGZHANG,YIFABUKESHOUSHI。


课外培训滑铁卢,“空中课堂”翻身仗:聚焦在线教育的新活法

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之江凤凰RUJINDUOJIAZAIXIANJIAOYUJIGOUDOUSHICHULE“MIANFEISONGKE”ZHEIYIJUEZHAO,HAOWUYIWEN,ZHEIYIZUOFAJINHUWANMEIDEJIEJUELEZHANGQICUNZAIDEDUANBAN,YEZHENGZHONGXUQIUSHICHANGHONGXIN。

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转型线上挑战颇多,软件硬件尚未跟上


XIANXIAJIAOPEIJIGOURUHECAINENGHUAJIEWEIJI?

YAOMEYANQI,YAOMEZHUANXING。

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之江凤凰CONGJINGZHENGDEJIAODULAIKAN,GUOQUDOUSHIXUEKESHIPEIXUNJIGOU,WEILAIHUIYOUGENGDUOPINGTAIGONGJULEIDEGONGSIJINCHANG。

之江凤凰ZHEIYICIDEYIQINGBAOFA,HUIFENGFUZAIXIANJIAOYUDESHENGTAIQUAN,CHULEJIAOXUESHIXUNPINGTAITIGONGZHE,KECHENGFABU、ZUOYEGUANLI、LAOSHIGUANLITIXIDETIGONGZHE、SHUJUFUWUSHANGDENGDOUJIANGCHENGWEIZHENGGESHENGTAIQUANZHONGZHONGYAODEGONGYINGSHANG。


课外培训滑铁卢,“空中课堂”翻身仗:聚焦在线教育的新活法


在线教育或迎拐点,亟须建立行业规范

JINGLILE2019NIANDEXINGYEGUIFANFAZHAN,2020NIANZHEIGEZHUDINGLINGRENNANYIWANGJIDECHUNJI,YEBEIYENEIRENWEISHIZAIXIANJIAOYUDECHUNTIAN。

之江凤凰YIWEICHUANGSHIRENSHENZHIGANTAN:“DINGYICHENGZAIXIANJIAOYUDEXINJIYUANDOUBUWEIGUO。”


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之江凤凰YIQINGZHIXIA,HENDUOYUANBENZHIJIESHOUXIANXIAJIAOYUDEJIAZHANGHUIGANSHOUDAOXIANSHANGJIAOYUDEFANGBIANGAOXIAO,YINCIZAIXIANJIAOYUDESHICHANGGUIMOYUJIHUIYOUJIAODADEZENGZHANG。


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SUOYI,DUIYUGANGGANGJINGLIGUOZIBENHANDONG、DIJIAJINGZHENGYIJIDAGUIMOQINGXIDEZAIXIANJIAOYUPINGTAIHUOJIGOULAISHUO,SUOWEIGUAIDIANWEIBISHIYICHANGJISHIDEGANLIN——

之江凤凰SHICAOGUOCHENGYIJISHICHANGZHIXUHAIYOUHENDUOWENTIXUYAOJIEJUE。

ZHEICHANGYIQING,JISHIJIYUYESHITIAOZHAN。


课外培训滑铁卢,“空中课堂”翻身仗:聚焦在线教育的新活法


线下不会被彻底颠覆,线上线下结合成趋势


之江凤凰BUKEFOURENDESHI,YIQINGGUOQUZHIHOU,YIBUFENXIANSHANGSHENGYUANRENGHUIZHUANHUIDAOXIANXIAQU。


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之江凤凰DAN80%DEJIAOYUSHICHANGFENERENGJIUHUISHIZAIXIANXIA。


但整个行业的教学模式已经出现了新的思考和变化,等到线下教育机构和在线教育的,也将会是更加激烈的竞争和挑战。


课外培训滑铁卢,“空中课堂”翻身仗:聚焦在线教育的新活法

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之江凤凰ZHENDUICHUANGYEWEIJIANZHIJIDE5DAWENTI,SHUZHONGTONGGUOYANJIUHECAIFANGGUOQUHEXIANZAIDEQIYEJIAMEN,WEIWOMENTIGONGLEYOUJIAZHIDE、QIESHIKEXINGDEJINGYANHEJIAOXUN,JIAOHUIWOMENRUHEZAIBIANHUAWUCHANGHECHONGMANWEIZHIDEHUANJINGZHONGQUDOUZHENGBINGHUODECHENGGONG。


课外培训滑铁卢,“空中课堂”翻身仗:聚焦在线教育的新活法

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《LIANJIE》CONGMOUGELISHISHIJIANCHUFA,DIDALEMOUGEKANSIHAOBUXIANGGUANDEDANGDAISHIWU,HUANHUANXIANGKOU,XIANGYIBUJINGCAIDEZHENTANGUSHI。

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之江凤凰KEYISHUO,LIANJIEZHISHIDEFANGSHI,BIZHISHIBENSHENGENGZHONGYAO——SHEILIANJIELELISHI,SHEIJIUNENGBAWOWEILAI。

课外培训滑铁卢,“空中课堂”翻身仗:聚焦在线教育的新活法

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之江凤凰《SHENDUSIWEI》JIANGSHUDEBUJINSHISIWEIDEJISHUYUGEJU,ERSHIZAIJINGJINYIZHIHETANSUOWEIZHIDESHENGMINGLVCHENGLI,RANGSHENTIZIYOU、SIWEIZIYOUHELINGHUNZIYOU。

SHUZHONGTIJIDEHENDUODESIWEIMOSHIZONGHUIYOUZHONG“JIUWEIDEYUJIAN”,ZHEIZHONG“YUJIAN”RUGUANGYIBANDITOUCHE,RANGSIWEIYEBIANDEGENGJIAQINGXI,HENDUOFANGFAZAIJIANXINGZHONGYEDEDAOLEYINZHENG。

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之江凤凰YIRUTAIJIYUJIADEYISHIYIZHUANG,YIGETISHI,RIRIDOUZAIZHONGFUZHE,QUEBUYANQIFAN。YINWEIMEICIDEZHONGLAI,DOUDAIZHEBUTONGJIAODUDESIWEIHETIYAN,GONGFUYIRIYIRIZHANGZAIJIAOXIA,NEIXIEJINGWEIDEJUECHAQISHISHIZHANGZAIXINLI。


课外培训滑铁卢,“空中课堂”翻身仗:聚焦在线教育的新活法


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